"We, Kerato.Life, are one of the pioneers and leaders in the field of bringing Israeli patients for eye color change surgery, committed to transparency, professionalism and uncompromising integrity."We are in favor of fair competition, but recently we have witnessed serious phenomena of deception, lack of transparency, and harm to patients, as well as attempts to damage our good name.We consider it appropriate to warn the public against unethical patterns of action currently taking place in the industry:⚠️ 1. Misrepresentation and Misrepresentation of Materials* Use of unoriginal images and recommendations: Industry figures use images of surgeons and patients who are not related to them, and present them in writing as working with them.* Deception regarding the identity of the surgeon: Pictures of well-known doctors are shown as if they are actually performing the surgery, while in reality the patients are referred to a completely different doctor.* Making false marketing claims: It is claimed that the surgeon is the "inventor of the pigment" or a well-known medical figure who is not currently active, while the claim is untrue.* Fake social media profiles: Opening profiles on social media that include stolen photos of doctors and patients, who are not at all related to the advertiser.🚫 2. Unauthorized copying and theft of content* Copying slogans, messages and unique marketing spaces developed by us.* Unauthorized use of images of patients not related to the presenting entity.* Structural imitation of work processes, marketing language, and operational presentations, in a way that may confuse patients.❌ 3. Spreading misleading information and scaring patients* Misrepresentation regarding medical insurance: Claims are made about unusually high insurance coverage, which are used as a marketing scare tactic. In practice, every patient in this field is required to sign informed consent forms that clarify the known risks in advance.* Since these are approved and explained risks, there is no possibility of claims for complications that were explained and approved in advance. The surgery is considered very safe, and no case of blindness has been documented in this field for decades. The use of the insurance issue is intended to mislead patients by irrelevant means.✅ We recommend to anyone interested:🔹 Demand a direct conversation with the surgeon.🔹 Require original and verified documentation of patients.🔹 Beware of entities that base their marketing on intimidation or defamation of others.💙 Choose entities that operate with full transparency, integrity, and medical responsibility.This is a medical procedure – and there is no room for deception or dishonesty.
The photo shows documentation of an Israeli patient who came to France for surgery and discovered the truth on the spot: no insurance, no coverage, not a hospital, but a small rented clinic.
In this image, you can see that the competitor is featuring our doctor in its advertising, making false promises about a doctor who invented the method to create an exaggerated sense of security while sending to a completely different doctor.
Here in this picture you can clearly see the same patient appearing on the main page of the French company.
Here you can clearly see unauthorized use of the image database of a clinic in France, the patient is famous with the competitor, and the sentence "What paint doesn't do, nature does" is also our original sentence.
